Software for businesses that book, sell and remember
Olyx builds software for small businesses — booking today, point of sale and customer records next. The mark is an O and an X woven together: one continuous X passing over a ring that breaks where it crosses. Every product sits at the same place, where a business meets its customer.
Use the plain mark on documents and the web, the tile for app icons and anywhere a filled shape holds better against interface chrome.
Monoline geometric, stroke 11, tracking 30, drawn as paths — no font to license or install, and nothing that can substitute on someone else's machine. Two deliberate details: the O is one unit larger top and bottom, because a circle at exact cap height reads as too small; and the final X carries the mark's own over-and-under break, so the word and the symbol are the same idea rather than two things placed together.
Stacked for invoice headers, app stores and social avatars. Keep the clear space empty — no tagline, no border, no strapline inside it.
The parent brand is monochrome. Colour belongs to the products — which is what makes the family below work, and why a gradient never goes on the logo itself.
The X takes the product's colour; the ring stays ink. The O is the company, the X is the product. A fourth product is a fourth colour, not a redesign.
Product colours are for the mark, product interfaces and nothing else. They never appear in the parent lockup.
Three soft glows — magenta, blue, amber — bleeding into near-black, with grain over the top so the gradients don't band on phone screens. It shows what Olyx is without saying it: one house, several products. Below the hero the page goes flat bone so the writing does the work. The navigation bar is flat, ink or bone, never gradient — a logo on a moving gradient is where legibility dies.
Contrast checked across every part of the hero: the logo never drops below 14:1 against any point of the gradient.
Everything is SVG, so it scales to any size without loss. Letterforms are drawn as paths, so nothing depends on a font being present.